The Official LFC Store has joined in with the Black Friday promotions - rebranding the idea as 'Red Friday'.
Fans who make purchases can get up to 25% off their order depending on how much they purchase.
Despite the name, the deal actually runs right through to Monday at midnight.
The online Liverpool store was rebuilt earlier this year to take advantage of the growing number of consumers utilising mobile and tablet devices.
Fans spending £50 will receive at least £7.50 off, whilst fans who spend £100 or more will get a minimum of £25 off.
A selection of gifts have been bundled into a Christmas store which features gift ideas covering kids to big kids.