Liverpool’s owners are believed to be considering including stadium naming rights in the next sponsorship deal at Anfield.
Club sponsor Carlsberg, who have held Liverpool’s sponsorship for 18 years, will commence discussions on a new deal at the end of the season – when Rick Parry has departed the club.
Speaking to The Independent newspaper, Gareth Roberts – Carlsberg’s UK head of Sponsorship, indicated that stadium naming rights will form part of the discussion with the LIverpool FC management. And with present circumstances, this could relate not to a new stadium – but to the existing Anfield ground.
Upon arrival at Anfield, both Tom Hicks and George Gillette did not rule out the ability to include stadium naming rights as part of a new deal, and with the pair having placed Liverpool in to more than £300 million of debt, and around £30 million of interest payments per year to find it seems that the sanctity of Anfield may be another price the world’s greatest football club may have to pay.
The financial difficulties of the American owners has been well documented and Carlsberg have admitted it has been a ‘distraction’ to the club.
“The stadium is a big step of their progression in the future and we want to be part of that.
“The best thing is they [Hicks and Gillett] seem to have resolved the internal issues and they are going to take the next step. We need to understand where they are going with the stadium [but] we are really ambitious that they get the next step right as it will take them into the next stage of their progression [as a club] as well. They have done very well taking the next step in the league but it is about them setting the platform for the future.”
Get ready to take your seat at The Carlsberg Stadium.
I have no problem with renaming if it brings in serious dosh and gets a modern big stadium built. It’s not as if Anfield is free of Carlsberg logos at the moment.
I’m not so sure about the links with alcohol though – but a big, preferably UK based, international brand is needed. Google? Apple? Canon? BMW? Colgate? Goldman Sachs? Microsoft?
It’ll always be Anfield…
YNWA
never never never .
don’t change it !!!
why?
why that’s always our home…
as long as they dont call it Old Trafford or Goodison they can call it what they like. We will always call it Anfield and teach our kids to call it Anfield. Cash is King folks. Just think of it this way, Another Torres or another Dossena? There’s your answer.
Not a good idea. Having an alcohol brand on our jerseys have been acceptable for the past 10 years, but naming our stadium that?
Bad idea. Find other ways of giving em sponsorship rights, but NOT the stadium. It would be detrimental!
The team is LIVERPOOL & the stadium is ANFIELD. Anfield is always our home.
NO!!! Anfield Will always BE Anfield!!!! What ever happens!!!
YOU’LL NEVER CHANGE ITS NAME!!!
Anfield is Anfield no one can change that
NEVER IN A MILLION YEARS, WILL WE LET THIS HAPPEN
Don´t be silly…………
If its down to money, call it what you want.
it will still be ANFIELD forever
to Fans & Foes……………. ANFIELD is ANFIELD
No Amount of Cash can change that…..
NEVER NEVER NEVER
NEVER!