The official Liverpool FC channel is part of Setanta’s output.
Liverpool FC take full financial control of the channel this summer and have moved to quell any concern amongst supporters.
Staff at the Reds channel were set to have an urgent meeting this morning to discuss the likely effect on Lfc TV, which is based at the Matchworks office complex in Speke.
A spokesman for Liverpool FC said:
“Lfc.tv is continuing to broadcast as normal on Virgin Media and online.
“We are aware of the rumours circulating about Setanta’s future and we are working to ensure that if anything should change with regard to their stability, Liverpool fans will still be able to access lfc.tv.”
Failure of Setanta to sort out its financial backing could result in an impact to future revenue deals as Setanta are due to control around 1/6th of Premier League TV money in the 2010-2013 seasons.
Liverpool recently valued the intellectual property of the LFC TV channel as worth £7.5 million in the clubs accounts.