Liverpool need to act swiftly for the good of the club and to disengage from daily Luis Suarez speculation.
The constant press speculation and player posturing is oh so reminiscent of previous Liverpool transfer exits. Debacles that have made the club look weak in the past. Michael Owen, Xabi Alonso, Javier Mascherano and even the 6 month long rumblings of Fernando Torres before he eventually departed for Chelsea.
Football clubs and sadly supporters are all too aware that it is the players that hold the cards - that contracts are effectively meaningless pieces of paper - principally designed to prevent players leaving for next to nothing.
Planning on selling a player in the summer? Give him an extra few grand a week - bang a few years on his contract - and then we'll have an extra few £M in the summer.
So we all know that Luis Suarez holds the cards. He doesn't really want to be at Liverpool any more. He wants off, and whether it's this summer (which is looking better than a 50% chance) or at some other time in the next 6/12 months - he is off. Luis Suarez will not be encroaching on the record appearance chart for Liverpool FC and I'd imagine all Liverpool fans know this.
So with pre-season fixtures about to get underway - it seems bewildering that Liverpool are sitting on their hands and repeating the mistakes of the past.
Iago Aspas may well have something to offer, but at the minute his comparisons will be drawn against current backup striker Fabio Borini rather than a 30 goal a season Suarez.
Daniel Sturridge is a man to rely on for goals - but not for week in week out appearances. His injury problems have recurred constantly throughout his career and it is clear that the demands of a long season will catch up on him for periods at a time.
What are Liverpool waiting for? Holding out for the maximum price on the last day of the transfer window? Then what - sign an Andy Carroll - or do what they did last season - let Andy Carroll go and then fail to replace him?
Liverpool need to plan without Luis Suarez now. They need to bolster their attack and ensure that the club's preparations for the new season are their main priority.
Last season Liverpool started poorly - so poorly that any dream of Champions League qualification looked impossible after a quarter of the season.
The reds funds are bolstered by a massive increase in TV money. Luis Suarez will command a decent transfer fee when he goes. The finances are clearly there for the reds to go out and spend.
Liverpool's indecisiveness at this stage will cost them points at the start of the season.
The reds should be prepared to act now to ensure that the Luis Suarez affair becomes of decreasing interest to the players, club staff and supporters. Bring in a quality attacker, a player to genuinely excite fans and allow everyone to swiftly move on from even caring about where Luis Suarez is playing next season.
For the sake of the football team - have a night off from the baseball.